2024. 6. 13

The SIAL after-hours event brought together F&B professionals from all over the world, all with a keen interest in capturing the Chinese market.
The event was marked by insightful discussions and valuable knowledge sharing. The keynote address was delivered by Lina Bartuseviciute from Litao, who shared her expertise on ‘How to sell to Chinese consumers?’.
This was followed by the panel discussion on ‘How to do business in China today?’. The panel comprised of professionals, who brought their unique perspectives to the table:
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Anna Lukina, Business Development & Marketing Director at A&Z Law Firm
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Mathias Munoz, Sales Manager for International F&B Brands at Vandergeeten
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Bjorn Van der Veen, Managing Director at Arctic Solutions
Each panelist shared their insights, contributing to the discussion. The Q&A that followed, allowed attendees to engage directly with the panelists, and everyone continued the discussion in the networking session afterwards. Many thanks to everyone who attended.